Choose the decision before choosing the sources.
The same competitor requires a different research plan when you are defending a deal versus considering a pricing change.
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
Decision library
Competitor Trigger Response
A competitor did something. Do we actually need to respond?
Live Competitive Deal
You are against a named competitor in an active opportunity. What should the team do now?
Pricing & Packaging Decision
A competitor changed commercial terms. Should your pricing or packaging change?
Positioning & Messaging Decision
A competitor is claiming your space. Does your story need to change?
Product & Roadmap Decision
A competitor launched a feature. Does that create real roadmap pressure?
Customer Voice & Market Read
What are buyers publicly saying—and what can you responsibly infer?
Monitoring Baseline
Establish what is true today before asking what changed tomorrow.
Have a competitive decision to make now?
Investigate one decision with traceable evidence, explicit uncertainty, a clear next action and an eligible 30-day Decision Watch.
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