A competitor did something. Do we actually need to respond?
Start with the commercial choice. Research only the evidence capable of changing it.
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
What this investigation must establish
Trigger
Launch, funding, partnership, pricing move, acquisition, positioning change or market entry.
Decision
Respond in messaging, sales, packaging, roadmap, partnerships—or deliberately do nothing.
Evidence threshold
A visible change is not enough; connect it to buyer exposure, relevance and commercial impact.
Best output
What changed, affected segment, response options, do-not-do guidance and monitoring conditions.
The standard
Directly established
The cited source directly supports the statement.
Evidence-backed interpretation
Multiple observations support the interpretation, but it remains an inference.
Useful hypothesis
Potentially useful for testing, not strong enough for a high-impact decision alone.
Not established
Evidence is missing or insufficient. DataSnifferAI should say so.
Have a competitive decision to make now?
Investigate one decision with traceable evidence, explicit uncertainty, a clear next action and an eligible 30-day Decision Watch.
Start a $79 investigation →