A competitor changed commercial terms. Should your pricing or packaging change?
Start with the commercial choice. Research only the evidence capable of changing it.
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
What this investigation must establish
Observation
What changed in public price, packaging, trial, limits or procurement language.
Decision
Change packaging, adjust sales story, test willingness to pay or hold course.
Boundary
Headline price does not prove realized price, adoption or buyer preference.
Best output
Segment impact, economic comparison, evidence gaps and lowest-risk response test.
The standard
Directly established
The cited source directly supports the statement.
Evidence-backed interpretation
Multiple observations support the interpretation, but it remains an inference.
Useful hypothesis
Potentially useful for testing, not strong enough for a high-impact decision alone.
Not established
Evidence is missing or insufficient. DataSnifferAI should say so.
Have a competitive decision to make now?
Investigate one decision with traceable evidence, explicit uncertainty, a clear next action and an eligible 30-day Decision Watch.
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