See the difference between a fact, an inference and a decision.
This sample is intentionally generic. It demonstrates the decision architecture without pretending a fictional competitor claim is market evidence.
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
Decision brief
A competitor launched a lower-priced tier. Should we change packaging or sales messaging?
The public pricing page shows a new entry tier with a lower headline price.
ConfirmedPublic pricing alone does not prove higher adoption, better economics, or that your ICP prefers the new tier.
UnknownExpect comparison pressure in price-sensitive deals, but do not assume a market-wide willingness-to-pay shift.
Update discovery and objection handling first. Test packaging only if deal evidence shows repeated loss or segment pressure.
Evidence language used throughout
Directly established
The cited source directly supports the statement.
Evidence-backed interpretation
Multiple observations support the interpretation, but it remains an inference.
Useful hypothesis
Potentially useful for testing, not strong enough for a high-impact decision alone.
Not established
Evidence is missing or insufficient. DataSnifferAI should say so.
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