Straight answer
Why not just read the competitor website?
You should read it. The website is strong evidence for what the competitor currently claims, packages and publishes. The gap is deciding what those claims do—and do not—prove.
The workflow
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
What this means in practice
You should read it. The website is strong evidence for what the competitor currently claims, packages and publishes. The gap is deciding what those claims do—and do not—prove.
DataSnifferAI should be judged on whether its evidence changes a real GTM decision—not on page count, number of AI-generated bullets or how many websites it claims to have “sniffed.”
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