Straight answer
Why pay for competitive research if AI is cheap?
Do not pay for tokens. Pay only if the product makes the competitive decision more repeatable, evidence-backed, auditable and commercially useful than an ad-hoc research session.
The workflow
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
What this means in practice
Do not pay for tokens. Pay only if the product makes the competitive decision more repeatable, evidence-backed, auditable and commercially useful than an ad-hoc research session.
DataSnifferAI should be judged on whether its evidence changes a real GTM decision—not on page count, number of AI-generated bullets or how many websites it claims to have “sniffed.”
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