Editorial & Evidence Policy
We would rather publish a smaller supported claim than a larger unsupported one.
Marketing content, comparisons and examples should distinguish sourced fact, product opinion, inference and illustrative material.
The workflow
- DecisionStart with what you must decide.
- EvidenceResearch what can actually answer it.
- BoundariesKeep unknowns and weak claims visible.
- ActionRespond only when the signal earns it.
Standards
Current claims
Named competitor pages require review against current primary sources before publication.
Illustrations
Generic examples must be clearly labelled as illustrative.
Corrections
Material factual errors should be corrected with the affected page updated.
No fake proof
Do not fabricate reviews, customer quotes, benchmark results or market claims.